{"id":4336,"date":"2011-08-04T11:23:58","date_gmt":"2011-08-04T09:23:58","guid":{"rendered":"https:\/\/popelky.cz\/pokus_sablona\/?p=4336"},"modified":"2018-09-05T11:24:27","modified_gmt":"2018-09-05T09:24:27","slug":"zrusit-nebo-nezrusit-reklamy-na-ct1","status":"publish","type":"post","link":"https:\/\/popelky.cz\/verze7-0\/spolecnost\/zrusit-nebo-nezrusit-reklamy-na-ct1.html","title":{"rendered":"Zru\u0161it nebo nezru\u0161it reklamy na \u010cT1?"},"content":{"rendered":"

Views: 41<\/p>

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Dnes se bude op\u011bt jednat o zru\u0161en\u00ed reklamn\u00edch blok\u016f a komer\u010dn\u00edch sd\u011blen\u00ed \u010di \u0161ot\u016f na \u010cT1. Abych byla up\u0159\u00edmn\u00e1, moc tomu nerozum\u00edm. Hlavn\u00edmi prosazovateli zru\u0161en\u00ed komerce na ve\u0159ejnopr\u00e1vn\u00ed televizi jsou TV NOVA a TV Prima. Tato dv\u011b m\u00e9dia se tak\u00e9 zavazuj\u00ed, \u017ee budou, pokud bude zru\u0161en\u00ed schv\u00e1leno, p\u0159isp\u00edvat do Fondu n\u00e1rodn\u00ed kinematografie cel\u00e1 dv\u011b procenta vlastn\u00edho zisku z reklam ro\u010dn\u011b.<\/strong><\/p>\n<\/div>\n

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Nejsem politik a ani ekonom, jsem str\u00e1vn\u00edk.<\/p>\n

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Na reklamy jsem si u\u017e d\u00e1vno zvykla.<\/strong>
\nPopravd\u011b, jsou st\u00e1le n\u011bkter\u00e9, kter\u00e9 mi uv\u00e1d\u00ed krev do varu, proto\u017ee postr\u00e1daj\u00ed nejen my\u0161lenku, ale ned\u00e1 se na n\u011b ani koukat. A to je v p\u0159\u00edpad\u011b reklamy dost probl\u00e9m, proto\u017ee ji \u010dlov\u011bku tlu\u010dou do hlavy Xkr\u00e1t za ve\u010der.<\/p>\n

Jsou ale i takov\u00e9, kter\u00e9 m\u011b bav\u00ed.<\/p>\n

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Nap\u0159\u00edklad ty na Seznam, nebo automobilky, tak\u00e9 Hornbach a OBI, \u010di kofola, maj\u00ed v\u011bt\u0161inou reklamn\u00ed blok poutav\u00fd a vtipn\u00fd.<\/p>\n

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V z\u00e1sad\u011b mi reklamy na ve\u0159ejnopr\u00e1vn\u00ed televizi neirituj\u00ed.<\/strong>
\nZ pohledu div\u00e1ka je to televize jako televize. Nav\u00edc, jak se lze do\u010d\u00edst z tisku, slovy \u0159editele \u010cT1 mohlo by se st\u00e1t, \u017ee takov\u00e1 novela ohroz\u00ed vys\u00edl\u00e1n\u00ed n\u011bkter\u00fdch sportovn\u00edch p\u0159enos\u016f v \u010cesk\u00e9 televizi, a to u\u017e mi jedno nen\u00ed, proto\u017ee na komentovan\u00fd z\u00e1pas na NOV\u011a se prost\u011b ned\u00e1 koukat. To je trag\u00e9die.<\/p>\n

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\"551N2I.jpg\"V p\u0159\u00edpad\u011b, \u017ee komer\u010dn\u00ed televize dos\u00e1hnou dnes sv\u00e9ho, bude moci \u010cesk\u00e1 televize vys\u00edlat reklamu pouze na kan\u00e1lech \u010cT2 a \u010cT4.<\/p>\n

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Reklama by tak do konce roku z programu \u010cT1 a zpravodajsk\u00e9ho kan\u00e1lu \u010cT24 \u00fapln\u011b zmizela.<\/strong><\/p>\n

Sen\u00e1to\u0159i, kte\u0159\u00ed se t\u00edm zab\u00fdvaj\u00ed, to maj\u00ed vymy\u0161len\u00e9 tak, \u017ee v\u00fdnosy z reklam na \u010cT2 by slou\u017eili St\u00e1tn\u00edmu fondu kultury, kter\u00fd by se zase o\u017eivil a pen\u00edze z reklamy na \u010cT4 by pr\u00fd poslou\u017eily k v\u00fdrob\u011b sportovn\u00edch po\u0159ad\u016f.<\/p>\n

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\u010cT by naopak p\u0159estala z reklamn\u00edch v\u00fdnos\u016f platit do St\u00e1tn\u00edho fondu pro rozvoj \u010desk\u00e9 kinematografie. Tam zat\u00edm pos\u00edl\u00e1 150 milion\u016f korun ro\u010dn\u011b.<\/p>\n

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Zm\u00edn\u011bn\u00fd Fond by m\u011bly pr\u00e1v\u011b za\u010d\u00edt financovat komer\u010dn\u00ed televize Nova, Prima a TV Barrandov, zm\u00edn\u011bn\u00fdmi dv\u011bma procenty.<\/p>\n

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Televizi Barrandov se to ale zase a\u017e tak nel\u00edb\u00ed.<\/strong>
\nTo proto, \u017ee je to pro n\u011b moc pen\u011bz a nav\u00edc si mysl\u00ed, stejn\u011b, jako mnoho lid\u00ed i odborn\u00edk\u016f, \u017ee po konci reklamy na \u010cT1 ovl\u00e1dnou televize Nova a Prima cel\u00fdch 95 procent reklamn\u00edho trhu.<\/p>\n

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\u010cesk\u00e1 Televize by podle nov\u00fdch pravidel, nesm\u011bla vys\u00edlat ani teleshopping.<\/strong><\/p>\n

Tedy, ne, \u017ee by m\u011b nej\u00edmala hr\u016fza poka\u017ed\u00e9, kdy\u017e vid\u00edm toho d\u011bdu s prop\u00edchnut\u00fdm uchem euforicky v\u00fdskat nad kosmick\u00fdm mix\u00e9rem 1,2,3 rozemletou dla\u017eebn\u00ed kostkou.<\/p>\n

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A m\u00e1m osypky z dam, kter\u00e9 dr\u017e\u00edce mop jako prase kost, teatr\u00e1ln\u011b cmrndaj\u00ed vedle k\u00fdblu, jako sti\u017eeny Parkinsonem.<\/p>\n

Rozum\u00edm ale tomu, \u017ee je to byznys. Nakonec, m\u00e1m d\u00e1lkov\u00fd ovlada\u010d.<\/p>\n

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Pro \u010ceskou televizi by jen v\u00fdpadek z pro n\u00e1s \u0161\u00edlen\u00e9ho teleshoppingu, znamenal m\u00ednus 100 milion\u016f korun a u sponzoringu zhruba 80 milion\u016f!<\/p>\n

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Tak nev\u00edm, jestli je moudr\u00e9 dostat do pot\u00ed\u017e\u00ed na\u0161\u00ed nejstar\u0161\u00ed televizi, se kterou jsme mnoz\u00ed vyr\u016fstali a postavit ji jako \u0161mudlu vedle televiz\u00ed komer\u010dn\u00edch, kter\u00e9 jenom pokvetou.<\/p>\n

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Je jasn\u00e9, \u017ee \u010cesk\u00e1 televize jako ve\u0159ejnopr\u00e1vn\u00ed medium \u017eije z na\u0161ich koncesion\u00e1\u0159sk\u00fdch poplatk\u016f. Na druhou stranu, pro\u010d m\u00e1 b\u00fdt z\u00e1konem zakazov\u00e1na reklama tam, kde je klienty \u017e\u00e1d\u00e1na? Zvl\u00e1\u0161\u0165, kdy\u017e je to reklama pro mnoh\u00e9 \u00fa\u010dinn\u00e1? St\u00e1t je ve f\u00e1zi, kdy obrac\u00ed ka\u017edou korunu a se\u0161krt\u00e1v\u00e1 co se d\u00e1. Na kulturu nejsou pen\u00edze dlouh\u00e1 l\u00e9ta. Nen\u00ed to p\u0159\u00edli\u0161 velk\u00e1 „fajnovost“ ze z\u00e1kona zak\u00e1zat p\u0159\u00edjem pen\u011bz od soukrom\u00fdch, pov\u011bt\u0161inou zahrani\u010dn\u00edch subjekt\u016f? <\/strong><\/p>\n

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Mo\u017en\u00e1 je to n\u011bco, co nech\u00e1pu, ale j\u00e1 bych tam ty reklamy klidn\u011b nechala, kdy\u017e to \u010cT pom\u00e1h\u00e1.<\/strong><\/p>\n

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[sexy_author_bio]<\/p>\n

\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Views: 41 Dnes se bude op\u011bt jednat o zru\u0161en\u00ed reklamn\u00edch blok\u016f a komer\u010dn\u00edch sd\u011blen\u00ed \u010di \u0161ot\u016f na \u010cT1. Abych byla up\u0159\u00edmn\u00e1, moc tomu nerozum\u00edm. Hlavn\u00edmi prosazovateli zru\u0161en\u00ed komerce na ve\u0159ejnopr\u00e1vn\u00ed televizi jsou TV NOVA a TV Prima. Tato dv\u011b m\u00e9dia se tak\u00e9 zavazuj\u00ed, \u017ee budou, pokud bude zru\u0161en\u00ed schv\u00e1leno, p\u0159isp\u00edvat do Fondu n\u00e1rodn\u00ed kinematografie cel\u00e1 […]<\/p>\n","protected":false},"author":3,"featured_media":4337,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-4336","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spolecnost"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t