{"id":14952,"date":"2021-11-09T10:50:46","date_gmt":"2021-11-09T09:50:46","guid":{"rendered":"https:\/\/popelky.cz\/?p=14952"},"modified":"2023-01-19T17:12:47","modified_gmt":"2023-01-19T16:12:47","slug":"brutalni-ockovaci-kampan-ucel-a-prostredky","status":"publish","type":"post","link":"https:\/\/popelky.cz\/verze7-0\/spolecnost\/brutalni-ockovaci-kampan-ucel-a-prostredky.html","title":{"rendered":"Brut\u00e1ln\u00ed o\u010dkovac\u00ed kampa\u0148: \u00da\u010del a prost\u0159edky"},"content":{"rendered":"<p>Views: 1056<\/p><p>&#8222;\u00da\u010del sv\u011bt\u00ed prost\u0159edky,&#8220; \u0159\u00edk\u00e1 se. Ale sv\u011bt\u00ed je opravdu? D\u00e1 se vz\u00edt zl\u00fd \u010din a pou\u017e\u00edt ho k p\u00e1ch\u00e1n\u00ed dobra? Na hran\u011b t\u00e9to etiky se pohybuje mnoho film\u016f, p\u0159edkl\u00e1daj\u00edc\u00ed div\u00e1k\u016fm kontroverze k zamy\u0161len\u00ed. Ospravedl\u0148uje po\u0161kozen\u00ed jednoho to, \u017ee (mo\u017en\u00e1) bude zachr\u00e1n\u011bn n\u011bkdo jin\u00fd?<!--more--><\/p>\n<p><strong>Etika reklamy a kampan\u00ed<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-14958 alignright\" title=\"kampan2\" src=\"https:\/\/popelky.cz\/verze7-0\/wp-content\/uploads\/kampan2_.jpg\" alt=\"kampan2\" width=\"252\" height=\"142\"><\/p>\n<p>Chcete p\u0159esv\u011bd\u010dit sv\u00e9 publikum o n\u011b\u010dem, co pova\u017eujete za nesm\u00edrn\u011b d\u016fle\u017eit\u00e9. Co ud\u011bl\u00e1te? Pokud jste neciteln\u00ed a nem\u00e1te \u00factu k lidsk\u00e9 d\u016fstojnosti, neud\u011bl\u00e1te rok nic a potom spust\u00edte &#8222;brut\u00e1ln\u00ed kampa\u0148&#8220;. Lidem, kte\u0159\u00ed se necht\u011bli o\u010dkovat (a v\u0161em ostatn\u00edm, o\u010dkovan\u00fdm i t\u011bm, kte\u0159\u00ed z n\u011bjak\u00e9ho d\u016fvodu o\u010dkov\u00e1ni b\u00fdt nemohou), p\u0159edlo\u017e\u00edte fotky polonah\u00fdch utr\u00e1pen\u00fdch i zem\u0159el\u00fdch pacient\u016f.<\/p>\n<p>Fotky v\u010dera zve\u0159ejn\u011bn\u00e9 na str\u00e1nk\u00e1ch iRozhlasu mne znechutily.<\/p>\n<p>Nemysl\u00edm si, \u017ee by takto veden\u00e1 kampa\u0148 byla \u00fa\u010dinn\u00e1. A i kdyby ano, kde je \u00facta k zesnul\u00fdm? Kde je soucit a soustrast k rodin\u00e1m a p\u0159\u00e1tel\u016fm? Napadlo n\u011bkoho, \u017ee \u010d\u00e1st populace, a to nejen senior\u016f, je epidemi\u00ed ji\u017e rok vyd\u011b\u0161en\u00e1? Lid\u00e9, kte\u0159\u00ed se o\u010dkovali, chr\u00e1n\u00ed se, jak je v jejich sil\u00e1ch, a mo\u017en\u00e1 i bojuj\u00ed s psychick\u00fdmi nemocemi vyvolan\u00fdmi m\u011bs\u00edce vyvolan\u00fdm stresem? I oni tuto kampa\u0148 uvid\u00ed. Jak\u00fd dopad bude m\u00edt na n\u011b?<\/p>\n<div style=\"width: 854px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-14952-1\" width=\"854\" height=\"480\" poster=\"https:\/\/popelky.cz\/verze7-0\/wp-content\/uploads\/2021-11-09_10-42-00_x264-mp4-image.png\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/popelky.cz\/verze7-0\/wp-content\/uploads\/2021-11-09_10-42-00_x264.mp4?_=1\" \/><a href=\"https:\/\/popelky.cz\/verze7-0\/wp-content\/uploads\/2021-11-09_10-42-00_x264.mp4\">https:\/\/popelky.cz\/verze7-0\/wp-content\/uploads\/2021-11-09_10-42-00_x264.mp4<\/a><\/video><\/div>\n<p>&nbsp;<\/p>\n<p>Nemysl\u00edm si, \u017ee kampa\u0148 moc &#8222;antivaxer\u016f&#8220; p\u0159esv\u011bd\u010d\u00ed. A i kdyby ano, nedala by se ud\u011blat stejn\u011b \u00fa\u010dinn\u00e1, ale \u0161etrn\u011bj\u0161\u00ed ke zbytku populace i antivaxer\u016fm samotn\u00fdm?<\/p>\n<p><strong>Z\u00e1kladn\u00ed z\u00e1sady reklamn\u00ed praxe<\/strong><\/p>\n<p>Pokud sami zadavatel\u00e9 t\u00e9to &#8222;reklamy&#8220; na o\u010dkov\u00e1n\u00ed nejsou schopni empatie k zesnul\u00fdm a jejich rodin\u00e1m, ani k t\u011bm, koho \u00fadajn\u011b cht\u011bj\u00ed ochr\u00e1nit, pak by m\u011bla vn\u00edmat nevhodnost takov\u00e9 kampan\u011b reklamn\u00ed agentura nebo poradci, kte\u0159\u00ed pro zadavatele pracuj\u00ed.<\/p>\n<p>Ostatn\u011b etika reklamy nen\u00ed \u017e\u00e1dn\u00fd nov\u00fd v\u00fdmysl, m\u00e1me zde ji\u017e roky Radu pro reklamu, kter\u00e1 dohl\u00ed\u017e\u00ed nad t\u00edm, aby reklamn\u00ed po\u010diny v\u0161eho druhu nebyly za hranou, nebo-li v rozporu s dobr\u00fdmi mravy.<\/p>\n<p>Dovol\u00edm si citovat z Kodexu reklamy vydan\u00e9ho Radou pro reklamu:<\/p>\n<p><span style=\"font-size: 12px; color: #000080;\"><em><strong>&#8222;V\u0160EOBECN\u00c9 Z\u00c1SADY REKLAMN\u00cd PRAXE<\/strong><\/em><\/span><\/p>\n<p><span style=\"color: #000080;\"><span style=\"font-size: 12px;\"><em><strong>&nbsp;<\/strong><\/em><\/span><em style=\"font-size: 12px;\"><strong>Slu\u0161nost reklamy&nbsp;<\/strong><\/em><\/span><\/p>\n<p><span style=\"font-size: 12px; color: #000080;\"><em>Reklama nesm\u00ed obsahovat tvrzen\u00ed a vizu\u00e1ln\u00ed prezentace, kter\u00e9 by poru\u0161ovaly hrub\u00fdm zp\u016fsobem normy slu\u0161nosti a mravnosti obecn\u011b p\u0159ij\u00edman\u00e9 t\u011bmi, u nich\u017e je pravd\u011bpodobn\u00e9, \u017ee je reklama zas\u00e1hne. Zejm\u00e9na prezentace lidsk\u00e9ho t\u011bla mus\u00ed b\u00fdt uskute\u010d\u0148ov\u00e1na s pln\u00fdm zv\u00e1\u017een\u00edm jej\u00edho dopadu na v\u0161echny typy \u010dten\u00e1\u0159\u016f a div\u00e1k\u016f. Poru\u0161en\u00ed Kodexu budou posuzov\u00e1na s&nbsp;ohledem na celkov\u00fd kontext, vztah reklamy k&nbsp;produktu, zvolenou c\u00edlovou skupinu a pou\u017eit\u00e1 m\u00e9dia.<\/em><\/span><\/p>\n<p><span style=\"font-size: 12px; color: #000080;\"><em>Reklama nesm\u00ed zejm\u00e9na obsahovat prvky sni\u017euj\u00edc\u00ed lidskou d\u016fstojnost.&#8220;<\/em><\/span><\/p>\n<p>Nov\u00e1 vl\u00e1dn\u00ed kampa\u0148 v m\u00fdch o\u010d\u00edch tyto z\u00e1kladn\u00ed po\u017eadavky jaksi nespl\u0148uje.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-14964 aligncenter\" title=\"ver\" src=\"https:\/\/popelky.cz\/verze7-0\/wp-content\/uploads\/ver.jpg\" alt=\"ver\" width=\"644\" height=\"369\"><\/p>\n<p><em>Pozn.red. My jsme exponovan\u00e9 \u010d\u00e1sti fotografi\u00ed upravili. Kampa\u0148 v\u0161ak s \u00fapravou nepo\u010d\u00edt\u00e1.&nbsp; Zdroj:<\/em> <a href=\"https:\/\/www.irozhlas.cz\/zpravy-domov\/koronavirus-cesko-kampan-podpora-ockovani-fotky-mrtvych-nemocnice_2111082000_aur\">Nov\u00e1 kampa\u0148 &#8211; \u010cesk\u00fd rozhlas<\/a><\/p>\n<p><b>O\u010dkov\u00e1n\u00ed pom\u00e1h\u00e1 zvl\u00e1dnout epidemii <\/b>a je \u017e\u00e1douc\u00ed, aby se o\u010dkovali ti z n\u00e1s, kte\u0159\u00ed mohou, a pomohli tak mimo jin\u00e9 chr\u00e1nit i ty, kdo se o\u010dkovat nemohou. Ostatn\u011b epidemii pom\u00e1h\u00e1 zvl\u00e1dnout i testov\u00e1n\u00ed, no\u0161en\u00ed rou\u0161ek a ohleduplnost k ostatn\u00edm lidem kolem n\u00e1s. M\u00edsto hysterie a neetick\u00fdch drakonick\u00fdch v\u00fdk\u0159ik\u016f by bylo vhodn\u00e9 vysv\u011btlovat, p\u0159edkl\u00e1dat fakta a pozitivn\u011b motivovat, znovu a znovu.<\/p>\n<p>R\u00e1da bych se vzbudila a zjistila, \u017ee zpr\u00e1vy o neetick\u00e9 kampani byly jen hoax&#8230;<\/p>\n<p><em>Mil\u00e1 M\u00edla<\/em><\/p>\n<p>[sexy_author_bio]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Views: 1056&#8222;\u00da\u010del sv\u011bt\u00ed prost\u0159edky,&#8220; \u0159\u00edk\u00e1 se. Ale sv\u011bt\u00ed je opravdu? D\u00e1 se vz\u00edt zl\u00fd \u010din a pou\u017e\u00edt ho k p\u00e1ch\u00e1n\u00ed dobra? Na hran\u011b t\u00e9to etiky se pohybuje mnoho film\u016f, p\u0159edkl\u00e1daj\u00edc\u00ed div\u00e1k\u016fm kontroverze k zamy\u0161len\u00ed. Ospravedl\u0148uje po\u0161kozen\u00ed jednoho to, \u017ee (mo\u017en\u00e1) bude zachr\u00e1n\u011bn n\u011bkdo jin\u00fd?<\/p>\n","protected":false},"author":520,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-14952","post","type-post","status-publish","format-standard","hentry","category-spolecnost"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"&quot;\u00da\u010del sv\u011bt\u00ed prost\u0159edky,&quot; \u0159\u00edk\u00e1 se. Ale sv\u011bt\u00ed je opravdu? D\u00e1 se vz\u00edt zl\u00fd \u010din a pou\u017e\u00edt ho k p\u00e1ch\u00e1n\u00ed dobra? Na hran\u011b t\u00e9to etiky se pohybuje mnoho film\u016f, p\u0159edkl\u00e1daj\u00edc\u00ed div\u00e1k\u016fm kontroverze k zamy\u0161len\u00ed. 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