{"id":11287,"date":"2019-11-10T18:38:23","date_gmt":"2019-11-10T17:38:23","guid":{"rendered":"https:\/\/popelky.cz\/pokus_sablona\/?p=11287"},"modified":"2019-11-10T18:38:23","modified_gmt":"2019-11-10T17:38:23","slug":"online-nakupy-dnes-zakaznici-stale-hledi","status":"publish","type":"post","link":"https:\/\/popelky.cz\/verze7-0\/dum-a-byt\/online-nakupy-dnes-zakaznici-stale-hledi.html","title":{"rendered":"Online n\u00e1kupy dnes? Z\u00e1kazn\u00edci st\u00e1le hled\u00ed"},"content":{"rendered":"

Views: 155<\/p>

Nakupov\u00e1n\u00ed p\u0159es internet se stalo ned\u00edlnou sou\u010d\u00e1st\u00ed modern\u00edho \u017eivotn\u00edho stylu. Provozovatel\u00e9 e-shop\u016f u\u017e nejsou \u0161irokou ve\u0159ejnost\u00ed vn\u00edm\u00e1ni jako podvodn\u00edci \u2013 nakupuj\u00edc\u00ed sp\u00ed\u0161e zpozorn\u00ed, kdy\u017e naraz\u00ed na n\u011bkoho, kdo m\u00e1 pouze kamennou prodejnu. Ale jak se z\u00e1kazn\u00edci p\u0159i brouzd\u00e1n\u00ed virtu\u00e1ln\u00edmi reg\u00e1ly chovaj\u00ed, kde nakupuj\u00ed nej\u010dast\u011bji a co je pro n\u011b d\u016fle\u017eit\u00e9?<\/p>\n

Z mezin\u00e1rodn\u00ed studie Future Shopper 2019, je\u017e realizovala agentura Wunderman Thompson Commerce, vyplynuly zaj\u00edmav\u00e9, le\u010d p\u0159edv\u00eddateln\u00e9 informace.<\/p>\n

\"ImgW\"<\/p>\n

Studie n\u00e1kupn\u00edho chov\u00e1n\u00ed spot\u0159ebitel\u016f se z\u00fa\u010dastnilo 15 tis\u00edc nakupuj\u00edc\u00edch z USA, Velk\u00e9 Brit\u00e1nie, N\u011bmecka, Francie, Belgie a \u010cesk\u00e9 republiky. Z odpov\u011bd\u00ed respondent\u016f bylo z\u0159ejm\u00e9, \u017ee \u017eeny vydr\u017e\u00ed na zbo\u017e\u00ed \u010dekat d\u00e9le ne\u017e mu\u017ei. Zat\u00edmco 56 % \u017eensk\u00e9 populace ned\u011bl\u00e1 vr\u00e1sky doba dod\u00e1n\u00ed 2-3 dn\u00ed, 24 % vy\u017eaduje dobu dod\u00e1n\u00ed do 24 hodin. Pro srovn\u00e1n\u00ed: dod\u00e1n\u00ed do jednoho dne od uskute\u010dn\u011bn\u00ed objedn\u00e1vky preferuje 29 % mu\u017e\u016f a 2 \u2013 3 dny si na zbo\u017e\u00ed si po\u010dk\u00e1 52 %.<\/p>\n

P\u0159ed n\u00e1kupem z\u00e1kazn\u00edci sb\u00edraj\u00ed informace z r\u016fzn\u00fdch kan\u00e1l\u016f, a to z 51 % v r\u00e1mci recenz\u00ed a doporu\u010den\u00ed na webov\u00fdch str\u00e1nk\u00e1ch t\u0159et\u00edch stran (p\u0159i hled\u00e1n\u00ed pou\u017e\u00edvaj\u00ed vyhled\u00e1va\u010de), z 33 % na webov\u00fdch str\u00e1nk\u00e1ch v\u00fdrobc\u016f a z 23 % na soci\u00e1ln\u00edch s\u00edt\u00edch. Obecn\u011b v\u00fdznam soci\u00e1ln\u00edch s\u00edt\u00ed roste, a to p\u0159edev\u0161\u00edm nap\u0159\u00ed\u010d skupinou mlad\u0161\u00edch z\u00e1kazn\u00edk\u016f. Lid\u00e9 ve v\u011bku 16 \u2013 24 let vyu\u017e\u00edvaj\u00ed tento kan\u00e1l pro inspiraci ve 49 % p\u0159\u00edpad\u016f.<\/p>\n

\"413601700<\/p>\n

Co se t\u00fd\u010de typick\u00e9ho \u010desk\u00e9ho z\u00e1kazn\u00edka, d\u016fle\u017eitou roli pro n\u011bj hraje cena. Konkr\u00e9tn\u011b pro 73,3 % dot\u00e1zan\u00fdch. Ne\u0159e\u0161\u00ed ji v pr\u016fm\u011bru ka\u017ed\u00fd pades\u00e1t\u00fd nakupuj\u00edc\u00ed. Inspiraci hled\u00e1me p\u0159edev\u0161\u00edm p\u0159es vyhled\u00e1va\u010de Google a Seznam a pom\u011brn\u011b \u010dasto vyu\u017e\u00edv\u00e1me slevov\u00e9 kup\u00f3ny (nap\u0159. p\u0159es port\u00e1l Megakupon.cz<\/a>). Vyu\u017e\u00edv\u00e1me i soci\u00e1ln\u00ed s\u00edt\u011b, av\u0161ak o n\u011bco m\u00e9n\u011b ne\u017e v zahrani\u010d\u00ed.<\/p>\n

\"megakupon<\/p>\n

Krom\u011b ceny jsou pro \u010desk\u00e9 z\u00e1kazn\u00edky st\u011b\u017eejn\u00ed reputace e-shopu, bezprobl\u00e9mov\u00e9 vr\u00e1cen\u00ed zbo\u017e\u00ed, detailn\u00ed informace o v\u00fdrobku a skute\u010dnost, zda je polo\u017eka skladem.<\/p>\n

Zpracoval: PRyard<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Views: 155Nakupov\u00e1n\u00ed p\u0159es internet se stalo ned\u00edlnou sou\u010d\u00e1st\u00ed modern\u00edho \u017eivotn\u00edho stylu. Provozovatel\u00e9 e-shop\u016f u\u017e nejsou \u0161irokou ve\u0159ejnost\u00ed vn\u00edm\u00e1ni jako podvodn\u00edci \u2013 nakupuj\u00edc\u00ed sp\u00ed\u0161e zpozorn\u00ed, kdy\u017e naraz\u00ed na n\u011bkoho, kdo m\u00e1 pouze kamennou prodejnu. Ale jak se z\u00e1kazn\u00edci p\u0159i brouzd\u00e1n\u00ed virtu\u00e1ln\u00edmi reg\u00e1ly chovaj\u00ed, kde nakupuj\u00ed nej\u010dast\u011bji a co je pro n\u011b d\u016fle\u017eit\u00e9?<\/p>\n","protected":false},"author":3,"featured_media":11293,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51,23],"tags":[],"class_list":["post-11287","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-komerce","category-dum-a-byt"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t